Your car can be viewed as a cost. In traditional accounting this is how it is labeled. However, this investment allows you to be more productive, earn a living, and multiply your results.
A car can be a VERY good investment.
When you are selling a product are you telling your customers how much your product will cost them or are you telling them what service you will provide for their investment. The benefits you deliver is the return on their investment.
Early in my career, when finances were much tighter, I would always ask myself how much a book would COST me. When I started to see my books and education as an INVESTMENT it changed the game.
Now, instead of dealing with smalls INVESTMENTS, the marketing budgets I help manage on a daily basis are the life-blood of leads and opportunity. If seen as as strictly a cost these expenses would cripple the organization. Seen from the correct viewpoint, the investment into marketing provides massive returns.
Small businesses often never get off the ground and grow near as quickly as they are never willing to invest.
Pioneering a new concept, idea, or company can be unbelievably slow. Many innovators struggle down paths never taken and end up bruised, broken, and frankly exhausted.
Forging a new, undiscovered path can be exhilarating, yet at the same time devastating. The risk of traveling the road not taken is that it may lead you into a desert, through impassible terrain, or even over a cliff.
Instead of taking a road never taken, travel a well-worn path, when possible, where profit models are proven. Then when you’ve modeled after successful pioneers, veer off the path and claim your own territory and unique value proposition.
You’ll find that resources will go further and revenue will generate much quicker.
Innovation and entrepreneurship can be a scary, thrilling, and an extremely hair-raising ride. At times you feel like you’re jumping off a cliff, and having to trust the “rope”. The thrill is real. The reward can be the money, but more than the money is the knowing you’ve challenged yourself to new heights, and experienced something that few others dare. Innovation is to be bold, daring, and different. It’s to look at something, like this arch, and find a new way to experience it.