Everything around us was built by someone: the roads we travel, the phones we use, the house that keeps us warm, and the technology that connects us.
Human creativity and innovation have shaped our world for the better.
First someone had an idea. Then they went to work.
They worked with tenacity towards creating that vision. They didn’t listen to the internal voice that told them it couldn’t be done. They didn’t listen to other voices telling them it wasn’t possible.
They figured out how to build it. They raised money to produce it. They worked when others weren’t working. They often worked without reward. They fought through obstacles big and small.
Ideas don’t get things done.
It’s the execution of the idea that makes things better. Ideas can inspire but tenacious action creates change.
The world needs your usefulness. The world needs you to follow through on your ideas.
Over a decade ago, the company I was working with was in trouble. The marketing funnel and large marketing budget that had driven successful leads to the sales team was struggling and bleeding money.
The sales team had just experienced massive turnover and in an effort to stop the death spiral, a new sales manager was hired. The new sales team that was hired by the new sales manager was inexperienced and very ineffective.
The feeling of losing ground and of collapse was in the air. You could feel the tension. It was a sickening feeling.
The ship sunk.
Sometimes things just don’t work. Sometimes our plans and dreams fall apart.
That doesn’t mean we should give up.
Failure is a part of life but it isn’t life. When you’re in the midst of failure (the pain, the hurt, the anguish, and the shame) it feels like it is all consuming, almost like your life is ending.
But it passes. Sometimes only with time.
Failure isn’t who you are, it’s an experience you have.
Failure won’t define you unless you let it define you.
Some people won’t ever get back up on the horse once they get knocked off. They simply say, “I’m done” or “I’ll never do that again”.
This errant thinking dams opportunity and potential.
You just have to try again. You may need to try a different horse but you have to get back on.
As you push forward to your next venture, it’s very possible that your brain will remind you of your previous failures. Part of your brain is built to protect you and keep you safe.
It’s natural to feel this way but greater happiness is on the other side of this FALSE safety alarm. You have to work through the noise and push through the false alarm.
If you listen to this part of your brain too often, you will become a shell of the person you once were. You’ll never achieve what you really want or who you are meant to be.
Take action. Be bold. Face the fear of failure.
The life you really want is waiting for you.
Have you ever been a part of a winning team? You know, those times when results just seem to flow. Money, success, or a winning streak…when you’re in the groove it just seems to work.
It’s in these moments when you collect the harvest.
Other times, life is more like clearing land. Out behind your house there are massive, gnarly trees as far as you can see. Every day you bust your butt and end each day tired, exhausted, and at times frustrated.
When life gets tough don’t stop doing the work.
At times, we can all have the tendency to give up, quit, and leave. What if you pushed through the pain and exhaustion, even when you didn’t want to? Would you be better off?
Would the tenacity to work through the pain make you strong? Would it give you greater empathy for others who struggle for their dreams? Would it give you emotional resilience? That kind of fight in your soul attracts opportunity like moths to a flame.
When life gets hard, don’t stop doing the work.
Your dreams are on the other side of the resistance.
Excerpt from my next book Mind Traps: Escape the Chains That Hold Your Future Hostage
The mental chains that hold your better life hostage can be cut. New habits of thought can be built.
The way you think now can be taken to a whole new level of performance. Your mind can be trained to solve problems, be happy, build a greater life, and more. Your mind can be harnessed to take focused and laser actions that produce greater results.
This isn’t about working harder, it’s about working smarter.
For years runners believed the 4-minute mile could never be broken. It was a barrier that seemed beyond reach. Mentally, most runners believed that it was impossible. Yet Roger Bannister broke the barrier on May 6th, 1954.
Then his record was beat 45 days later.
What your mind tells you is impossible is many times absolutely untrue. As much as we would like to believe our minds, they often imprison us.
The experiences we’ve had, the books we’ve read, and the people we surround ourselves will all mold the plasticity of our thoughts and beliefs about what is possible.
I’m here to declare that many of the limiting beliefs that are a part of you, whether “learned” through experience or shaped by friends, family, or colleagues simply aren’t true. They are lies. They are traps of the most vicious kind.
You can’t even fathom your potential. Here and there you may have seen glimpses of the real you. Little sparks of insight that have given you small pieces of how you can use your gifts and talents to built, lift, and create, both professionally and personally.
Whatever education and skill sets you’ve already developed, your impact can be taken to the next level.
Now I’m not saying this is all easy. There are a lot of people who will try and sell you the latest overnight quick fix.
You have to pay the price for greatness. I can’t teach or coach desire, but with desire amazing outcomes are possible. Desire can be shaped and molded, focused and trained. Add in proven principles and the right tools and you’re odds of success go up exponentially as you take the best possible actions.
Every day is an opportunity to impact another life. Every day you can leverage your greatness in the service of others.
Powerful people know their greatness. Confidence is contagious and wields an unseen force.
Because greatness can be defined in so many ways, I’m going to offer you my definition.
Greatness is the tenacity and determination to discover the
best version of you and use it in the service of others
Let’s break this down.
Tenacity and Determination
Another way you could say tenacity and determination is courage. Courage is the ability to push through difficult things. Yes, even when you don’t feel like it. Especially when you don’t feel like it.
When you’re building a greater life, expect setbacks, problems, and challenging moments. By no means am I implying that you should focus on these setbacks and challenges but understand that they are part of the game. When you level up your life, new bad guys will appear.
The difference between an amateur and a professional is a professional knows the challenges will come.
Many of the toughest battles you will face will be within the walls of your own heart and mind. They are unseen to neighbors, friends, or colleague.
As you persevere and go after a goal, others will ask you the secret to your success and you’ll find difficulty explaining it because it’s been a process, not a tactic.
They only see the front stage performance. The real secret was the back stage personal triumphs.
Discover the Best Version of You
Self-discovery is a journey. Each of us is born with innate and unique ways that we think and respond to situations and events (some positive and some are negative). You have unique talents, skills, and abilities. I believe you even have genius.
You have ways in which your choices and experiences make you unique. I also believe that we are spiritual beings having a physical experience. With that heritage you were born for a mission, if you choose to accept it. God knows your greatness, you are only discovering it.
As you embark on the quest to discover the best version of you and use your unique identity to create value in the world around you, abundance on many levels will follow.
Perspective is an interesting thing. You don’t understand your true potential. You can’t see your complete worth and value, or what you’re completely capable of. Now is the time to pick a direction and go. It’s time to unleash your inner greatness.
Recent brain research on the science of neuroplasticity teaches us that the brain can change, at any age. This means that we can shape our minds, thoughts, and actions in ways that make us better.
While willpower, passion, and drive may get you going, your brain can actually change and create new habits of thinking that support the newer, better, and upgraded version of yourself. This means that momentum can be sustained and systematized. It’s not just a hope or a wish. It can become a reality.
You can constantly be reinventing yourself and your potential isn’t capped by a ceiling.
It’s amazing to me that so many desire great amounts of wealth but don’t value their own value and contribution. One of the first steps in wealth creation is discovering and then courageously believing in your own value.
In the Service of Others
Many have taken on the quest for the best-version of themselves but along the path become lost in the selfish world of self-absorption. Their world becomes about them.
Great leaders, parents, entrepreneurs, and innovators recognize that their skills, abilities, and unique experiences (good and bad) can be leveraged to lift, inspire, teach, and strengthen.
As your innate desire for growth combines with your unique skills and talents you bring can bring dynamic value to others. Value creation is frontier of limitless opportunity.
Money and economies flow through value creation. The key to financial independence and ever increasing net worth comes not from hoarding money but from ever increasing your value creation for others. And of course your value creation needs to be put into sustainable economic engines, but that’s a topic for another day.
In conclusion, greatness is within reach. The best version of you is waiting to be discovered. Others are unknowingly waiting for the value your greatness will bring to them.
Embrace your greatness. Cultivate and nurture it. Protect it and fight for it.
The world needs you.
Success has a price and it isn’t cheap. Success is bought with a currency that is invisible to outsiders.
Others may see your success but they won’t see your grit. They won’t see the obstacles you’ve overcome, the private excruciating battles you’ve fought, or the inner demons you’ve conquered.
Success sold as an overnight success is a lie. Success comes through grit, over time, with real effort, by consistently applying true principles.