Innovation and entrepreneurship can be a scary, thrilling, and an extremely hair-raising ride.  At times you feel like you’re jumping off a cliff, and having to trust the “rope”.  The thrill is real.  The reward can be the money, but more than the money is the knowing you’ve challenged yourself to new heights, and experienced something that few others dare. Innovation is to be bold, daring, and different.  It’s to look at something, like this arch, and find a new way to experience it.