Pioneering a new concept, idea, or company can be unbelievably slow. Many innovators struggle down paths never taken and end up bruised, broken, and frankly exhausted.

Forging a new, undiscovered path can be exhilarating, yet at the same time devastating. The risk of traveling the road not taken is that it may lead you into a desert, through impassible terrain, or even over a cliff.

Instead of taking a road never taken, travel a well-worn path, when possible, where profit models are proven. Then when you’ve modeled after successful pioneers, veer off the path and claim your own territory and unique value proposition.

You’ll find that resources will go further and revenue will generate much quicker.